Paid Social Specialist
Applications close Monday 9 November 2026
About the role
M87 is looking for a Paid Social Specialist to manage the technical side of our paid advertising across Meta, TikTok and Google.
Working alongside our Marketing & Socials Lead, you'll be responsible for setting up, managing and optimising our paid campaigns, audiences and tracking, helping our team get the most out of our content and advertising spend.
This is a hands-on, technical role focused on campaign implementation and performance, rather than content creation.
We're looking for someone who knows their way around ad platforms, enjoys solving tracking and setup challenges, and has a genuine interest in electronic music and live events.
Where you'll be spending your time
- Setting up, managing and optimising conversion and ticket sales campaigns across Meta Ads Manager, TikTok Ads Manager and Google Ads for our events and tours
- Running ads using existing organic posts to retain engagement, and setting up placement-specific creative for Stories, Reels and other formats
- Managing pixels, Conversions API integrations and conversion tracking across our ticketing platforms
- Setting up and managing partnership and collaboration ads with artists, venues and event partners
- Building and maintaining custom, engagement and retargeting audiences
- Managing campaign assets and keeping our advertising accounts organised
- Monitoring campaign performance, advertising spend and ticket sales, with weekly reporting to our Directors and Marketing & Socials Lead
- Maintaining a campaign performance reporting dashboard
About you
- Hands-on experience managing paid campaigns in Meta Ads Manager, ideally within music, events or ticketing
- Experience with TikTok Ads Manager and Google Ads is highly regarded
- Confident setting up and troubleshooting pixels, Conversions API integrations and conversion tracking
- Comfortable working with campaign data, interpreting results and identifying opportunities to improve performance
- Highly organised, proactive and detail-oriented
- A genuine love for electronic music and live events
The details
- Ongoing independent contractor engagement (ABN required)
- Paid hourly, with a rate agreed based on experience
- Flexible hours, typically a few hours per week, increasing during our busy summer event season
- Based out of our Collingwood office, with flexibility to work remotely for campaign monitoring and management
About us
M87 Entertainment is an independent electronic music events and touring company born in Naarm/Melbourne. Since 2023, we've been creating unique experiences and supporting emerging and established talent across Australia, with a focus on considered curation and quality for both artists and fans.
How to apply
We'd love to hear from you! Send us a little about yourself, your relevant experience and any campaigns or projects you've worked on.
Email your CV and a short introduction to hello@m87.au with "Paid Social Specialist" in the subject line. Examples of previous campaigns and results are a bonus.
Applications close Monday 9 November 2026.