Privacy Policy

Last updated: 8 May 2025

M87 Entertainment Pty Ltd ("M87", "we", "us" or "our") is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, store and share your personal information when you attend our events, purchase tickets, visit our website (www.m87.au), or interact with us online or in person.

We comply with the Australian Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and, where applicable, the EU General Data Protection Regulation (GDPR).

1. What this policy covers

This policy applies when you:

  • Buy tickets to an M87 event via ticketing platforms like Resident Advisor or Humanitix
  • Sign up to our mailing list via our website or social media
  • Use our website or interact with our digital marketing (including ads)
  • Contact us by email, social media or other channels
  • Attend our events or are captured in our event media

2. What we collect

We may collect:

  • Personal Information: your name, email, phone number, postcode, and ticket purchase history
  • Marketing preferences and mailing list subscriptions
  • Photos or videos of you at our events
  • Usage data: how you interact with our website, including cookies and tracking info
  • Sensitive Information: only where strictly necessary (e.g. medical info for access needs) and with your explicit consent

3. How we collect it

We collect data:

  • When you buy tickets, sign up to our mailing list, or fill out a form
  • From ticketing platforms and email marketing tools
  • From cookies and tracking tools (like Meta Pixel or Google Analytics)
  • When you email us or interact with us on social media
  • From photos or recordings taken at our events

4. Why we collect it

We use your info to:

  • Deliver event updates, presale access and marketing emails
  • Improve our events, website and promotional activity
  • Understand our audience and tailor our offering
  • Comply with legal obligations and licensing requirements
  • Respond to enquiries and support requests
  • Communicate essential info about your ticket or attendance

You can opt out of marketing emails anytime by clicking "unsubscribe" or emailing us at privacy@m87.au.

5. Cookies and tracking

We use cookies and tracking tools to help us understand how people use our website and ads. This includes tools like Meta Pixel and Google Analytics. You can disable cookies in your browser settings, but this may affect how you experience our website.

6. Sharing your info

We never sell your personal information. We may share it with:

  • Trusted service providers (e.g. ticketing partners, email, analytics, marketing)
  • Venues or partners helping us run events
  • Regulatory authorities or law enforcement (if legally required)
  • Our legal or accounting advisers (where needed)

We ensure third parties we work with are also compliant with privacy laws.

7. International disclosure

Some of our service providers or tools may store data overseas (e.g. in the US or EU). Where this happens, we take reasonable steps to ensure your data is handled securely and in line with Australian privacy laws.

8. Your rights

You have the right to:

  • Request access to your personal data
  • Ask us to update or delete your data
  • Withdraw consent for marketing or data use
  • Lodge a complaint if you believe your privacy has been breached

To make a request, contact privacy@m87.au.

9. Data security

We take steps to protect your data using secure platforms, passwords and limited access. While no system is 100% secure, we follow industry best practices and respond quickly to any data breach risks.

10. Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be available at www.m87.au/legal. Continued use of our services means you accept the latest version.

11. Contact us

If you have any questions, concerns, or requests regarding your data, reach out to us at privacy@m87.au.